Grapevine was on site at the NACS Show last week in Chicago. The NACS Show featured the global convenience and fuel retail industry which included convenience store distributors, retailers and wholesalers. Our clients exhibiting included Vita Coco, Nutrabolt, OPIS and KIND. After spending a few action-packed days at the show, we are pleased to report the many successes of our clients in our NACS Show Follow Up.
VITA COCO
Vita Coco is a company we’ve had the pleasure to work with for the last few years. A fantastic take on an island theme, this exhibit has gone through a few configurations over time. With wood features, plants and plenty of coconuts; Vita Coco’s team is always geared up to sell their latest products and flavors.
This year was no exception!
With an incredible “whale tail” feature comprised of Vita Coco’s product packaging, visitors to this booth were greeted with a unique display right from the start.
Once inside the booth, samples of refreshing coconut water were served from two custom bars. Backlit, fabric graphics brought the product messaging to the forefront from behind the counters. Faux grass, hand-painted roofing and a large hanging sign were among some of the accents that brought the whole look and feel of this exhibit together. The show just ended, but we are already looking forward to the next time this booth is front and center on the show floor!
C4 ENERGY
Nutrabolt’s C4 Energy is a whole lot of product packed into a bright yellow can! The high-powered energy transferred over into a bold, yellow-themed booth. With a large, backlit light box pronouncing the all new collaboration with Starbursts, this display surely stood out from afar!
The C4 booth also featured a second level and meeting area. The round double deck, completely branded in yellow with custom vinyl icons, was the backdrop for mounted monitors displaying C4 Energy promotional content and videos.
Not too far out of reach from the second level hung a larger-than-life C4 Energy can. The floating replica was built using an aluminum frame wrapped with custom fabric graphics. Among the sea of hanging signs, the giant, yellow can was in a class all it’s own!
Custom fabric graphics throughout the booth helped further brand the entire space. A counter flanked by refrigerators stocked with C4’s product resided underneath the second deck. Visitors to the booth were treated to product samples and giveaways.
OPIS by IHS Markit
Color was on display at the OPIS Retail Suite booth as well! Custom graphics wrapped this display from front to back. Towering across the island space was a horizontal, backlit fabric light box. This portion of the exhibit provided billboard-like headlines to all show attendees from both directions. With meeting areas throughout the booth, there was no shortage of space to discuss product plans with current and potential clients.
KIND
“Ingredients you can see and pronounce” was exactly what you got with this exhibit layout! With an open floor plan, the KIND booth was packed with products perfectly displayed throughout.
Bright branded colors set the tone against the black backdrop while the product itself did all the talking! Glass displays and shelving presented additional well lit, product areas. The KIND staff was on-hand with explanations and samples for each of their delicious products. For those just passing by, a monitor displayed the latest offerings from KIND along with the perfect message, “Live Kind.”
It was great being back on the show floor at the NACS Show last week. The show was a blast filled with many amazing companies and even more amazing booth designs!
In this NACS Show Follow Up, Grapevine is pleased to report on the success of our clients, as well as the trade show industry as a whole. Things are back up and running! We look forward to seeing you at the next show.
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