Showcase Your Product, Your Image

Crazy Aaron’s Thinking Putty

20' x 40' Rental Exhibit

Crazy Aaron’s Thinking Putty is a super-fun product!

Visitors to this trade show booth were able to experience the product for themselves. Custom workstations were created with cutouts for the different putties to reside. Being a playful product, the graphics had to match! Whimsical designs were splattered across the island exhibit space. Light boxes stood on each side with connected shelving and counters. “Land of Dough” was a shop within the booth. Attendees could experience the products Crazy Aaron’s Thinking Putty had to offer. With bold green graphics and a corrugated metal styled roof, the shop acted as a lobby to private meeting rooms.

The circular sign that hung above the booth space acted as a perfect beacon to summon show attendees. The Crazy Aaron’s exhibit had all the elements to make it the perfect interactive space at the Toy Fair Expo.

Penn Emblem

10' x 20' Rental Inline Exhibit

The Penn Emblem inline exhibit featured bold, branded graphics. This rental booth was anchored by a backlit light box with graphic panels to each side. Out front, a counter height seating area and planter counter with an acrylic top. Overall, the Penn Emblem booth had a solid graphic presence in an inline space.

Alphabroder

40' x 50' Custom Exhibit

The Alphabroder custom exhibit successfully brought the mall to the show floor! The booth layout resembled a carefully planned department store. Mannequins, strategically displayed from each end, were dressed in colorful outfits.

An expansive booth, the Alphabroder custom exhibit was not short on identity. Logos were abound from all angles of the space. Hanging signs made up the majority of the branded elements. A backlit light box graphic anchored the center. With storage and workstations spread throughout, the staff had plenty of room for their goods.

USSC Group

30‘ x 50‘ Island

The USSC Group custom exhibit allowed visitors the chance to try out multiple types of seating.

The bus was without a doubt the main attraction of this space, but the booth also featured two 16′ lightboxes standing out in front. A large reception counter and multiple interactive workstations underneath a client branded hanging sign tied it all together. Creating the space to resemble the actual application of the product was the goal of this design and what better way to showcase transportation seating options than in an actual bus (or at least, a simulated version)!

AVA by Novalis

20‘ x 20‘ Island

Displaying your product in an engaging way can be one of the most challenging tasks in exhibit design. You want customers to be able to interact with the product, while still presenting it in a way that elevates it artistically. It’s great when we have the opportunity to partner with a client like AVA by Novalis, who shares our design philosophy.

In the front corner of the AVA by Novalis exhibit, we created a rotating, lit tiled cube. This piece is more evocative of a sculpture than a typical product display, thereby elevating the product’s image. The cube was 3’ wide and rotated, giving it a level of interactivity. Similarly, the other side of the AVA by Novalis exhibit featured sixteen individual product cubes that spin around four support poles. This created a collage of product and color that still allowed for visibility through the exhibit. By incorporating the product into the design process, you achieve a symbiotic relationship between form and function, where the artistry of the exhibit and the beauty of the product support each other.

TradeVue

20' x 20' Rental Exhibit

The TradeVue rental exhibit is a perfect example of balance in a trade show space. Backlit, fabric graphic towers to each side, a focal point light box in the center and a circular hanging sign made up the booth. The diamond hanging graphic hovering over added to the branded elements. Visitors were able to display their shooting skills at a basketball arcade station. They could then meet at one of the workstations on either side of the island. In the front of the TradeVue rental exhibit sat a branded counter and literature rack. This 20′ x 20′ space was an excellent, well-balance use of the full space.